SEQ Trade & Construction Businesses

You're doing the right things. It shouldn't feel this hard.

Busy pipeline. Good sales and ops team. Marketing running.
The work keeps coming. So does the load.
And it isn't getting any easier.

What you can do about it
Commercial Audit
A deep dive into where leads, quotes, jobs and systems are creating friction, waste and missed opportunity.
Who this is for
Tradies, builders & installers with a sales team and delivery crew.
Across
Brisbane · Logan · Gold Coast · Sunshine Coast · Ipswich · Toowoomba
Format
3 weeks · fixed fee

Surface what's actually costing you, before you spend more on the wrong fix.

Book a Free Discovery Call
45 min · no commitment
What SEQ trade and construction business owners say when they find us
“We're getting heaps of leads. Half of them are useless.”
“We're quoting a lot of work we shouldn't.”
“It only works because I'm holding it together.”
“We're spending money but I can't tell what's actually working.”
“Once it's sold, things get harder.”
“If I don't stay on top of it, things slip.”
This isn't a marketing problem. It isn't a sales problem. It's a structural one.
Before you found us

You've already tried the obvious things.

Each one made sense at the time. Each one moved the pressure to a different part of the business.

You're the one who knows which jobs to take and which to walk away from. Which crew to send. What the client actually needs. When something's about to go wrong. That knowledge lives with you, not in a system.

So growth keeps stopping at how much you can personally hold together.
01
More spend on marketing.
You got more leads. Half of them were useless.
02
A different agency.
Same dashboards. Same uncertainty about what's working.
03
A new CRM.
The team still tracks the important deals in their heads.
04
A sales hire (or two).
Now there are more people waiting on you to make calls.
Sound familiar? Talk to us
The project lifecycle

Every trade and construction business runs a version of this. No two run it the same way.

The difference isn't the stages. It's whether they connect, or leave gaps you have to fill personally.

That's where revenue leaks quietly before anyone names it.

01
Lead &
Qualify
02
Consult &
Quote
03
Check Measure
& Contract
04
Plan &
Materials
05
Schedule
& Crew
06
Asset
Management
07
Build &
Install
08
Invoice &
Payment
09
Review &
Referral

Not every business runs all nine. The audit maps the stages you use, and where friction is costing you.

Walk us through yours
45-min call, no commitment. We'll show you what we see.
\
Built and proven · 01

What changes for the tradies
and builders we work with.

Lifestyle Patios — twilight install
Lifestyle Patios · Brisbane SEQ
Case Study · 01

Lifestyle Patios

Patio & Carport Installation · Brisbane SEQ
Less spend. More qualified opportunities.
The situation

Lifestyle Patios is a Brisbane-based patio and carport builder with consistent demand, an established sales team, and strong delivery capability. The business had scaled its marketing to match its growth and was generating strong enquiry volume. The opportunity was to make that system work harder and smarter.

The challenge was that volume and quality were not aligned, and the cost of that misalignment was significant. Around 350 enquiries per month were coming in across multiple channels, but roughly half of agency-generated leads and 30% of third-party leads were outside the serviceable area. The office team was spending time phoning 135 to 140 unworkable leads every month, instead of supporting the sales team to quote jobs.

The business was busy but inefficient. Spend was high, waste was higher, and there was no clear picture of what was actually working.

The results
$120K
Saved per year in marketing spend
250+
Qualified leads per month
100%
Leads within serviceable area
140
Fewer unworkable calls per month

Achieved by consolidating spend, tightening targeting, and rebuilding how demand is generated.
The team is no longer filtering leads. They are quoting jobs.

The audit, in detail

A three-week commercial diagnostic. End to end.

We work across the full project lifecycle and the commercial system underneath: marketing, sales, customer experience, delivery and technology.

The audit gives you detailed analysis across your business, strategic insights from looking at the system as a whole, and clear recommendations against your goals.

You will walk away equipped with evidence so you can make confident next-step decisions before you spend more on marketing, tools or people.

You'll know where to act immediately
  • ✓Cut marketing spend that is not driving revenue
  • ✓Cancel duplicate, unused or underperforming tools
  • ✓Sharpen your messaging to attract better leads
  • ✓Fix the customer journey friction points costing you jobs
Commercial Strategy· Market Intelligence· Customer Journey· Lead Quality· Sales Process· Meta and Google Ads· Custom Software·
What the audit answers

Six questions about your business.

The audit gives you the options available and our expert recommendations on the ones that need work.

01
Spend
Which spend is actually turning into revenue?
02
Demand
Are the right leads coming in, or just lots of them?
03
Conversion
Why are you losing the jobs you should win?
04
Delivery
Are projects running smoothly, on time and on budget?
05
Customer
Are you getting regular referrals and reviews?
06
System
Are your tools making the team faster, or making more work?
Who runs it

Two disciplines.
One commercial system.

Anna and Alex have spent their careers on both sides of the same question: why do customers choose one business over another, and why do good businesses lose work they should be winning. Nimble Growth was built to close the gap between them by installing the commercial system that connects them.

Virtual CMO · Co-Founder
Anna Dunsdon

With nearly 20 years of executive marketing experience, Anna builds the demand architecture that sits before any campaign runs. Who the right buyers are, how they think, when they act, and how every marketing dollar connects to real revenue. Not brand for brand's sake. Marketing that converts.

Virtual CRO · Co-Founder
Alex Primus

With over a decade of sales leadership experience, Alex maps where the revenue cycle is breaking and what it's actually costing. Where deals stall and why. That diagnosis shapes everything: the commercial strategy, the qualification logic, and the sales process. She builds the structure that lets a trade business scale without the owner carrying every decision themselves.

What you walk away with

A clear view across every part of your business.

Spend · Demand

Digital Marketing Diagnostic

Spend to revenue. What's earning, what's not.

A full audit across channels, ad accounts, search presence, website and reviews. Which dollars are actually converting to revenue, which aren't, and the truth the dashboards aren't showing you.

Demand

Behind the Buying Decision

The real reasons you win or lose.

A facilitated workshop where we dive deep with you and your team to understand what your customers actually risk by going cheap, choosing elsewhere, or doing nothing. The foundation of marketing messaging that connects beyond features.

Conversion

Competitor & Positioning Review

How effectively your real value lands in market.

Two named competitors of your choice, mapped against the value you deliver. How clearly it's being articulated, and whether buyers are seeing it the way you intend.

Conversion · Customer

Customer Journey Map

What buyers actually experience, from their seat.

From first contact to repeat work. Where their expectations match what you deliver, where they don't, and where the journey is quietly losing customers without anyone naming why.

Delivery

Process Map

How work moves through the business, from the inside.

From job won to job done. Where workflows hold, where they break, and where the team is keeping things together with memory and personal effort instead of structure.

System

Tech Stack Review

Which tools earn their place, and where the wasted spend is hiding.

Every tool the business runs on. What it costs, what it does, and where the wasted spend is. Duplications, unused subscriptions, and the workarounds that prove the gap.

The wrap

Findings & Recommendations. Plus 90 minutes with us in person.

A complete commercial diagnostic across your business. Findings, insights and strategic recommendations against your goals so you can make confident next-step decisions.

Talk to us
Built and proven · 02

The results our trade
and builder clients see.

Case Study · 02

Arbisan

Arborist & Tree Services · Brisbane SEQ
Numbers that reflect a business in motion.
The situation

Arbisan is a Brisbane-based arborist business offering tree removal, pruning, stump grinding, and related services. Owner-operated with a small field team, the business had strong trade credentials but no infrastructure to match its ambitions.

Before engaging Nimble Growth, Arbisan was managing its entire quote-to-job process manually. Enquiries came in by phone with no tracking. Quotes were built and sent from Xero. Scheduling happened via text message. Follow-up depended entirely on the owner remembering to do it. No pipeline visibility, no reporting, no consistency.

Arbisan — arborist working a tall pine
Arbisan · Brisbane SEQ
The results
221
Opportunities in active pipeline
62%
Quote acceptance rate
30
Five-star Google reviews
2mo
Booked in advance

Achieved by generating demand, building brand presence, and putting the right pipeline in place.
They're no longer chasing work. The calendar is full of jobs.

How it runs

Three weeks. Five stages. One free call to start.

Free
Call

Discovery Call · No Commitment

We talk through how your business runs, capture what you're trying to achieve, and confirm your trade category is open. You decide whether to proceed.

45 min · Free
If you proceed
01
Owner · 1 hr

Pre-Audit Intake

Goals captured. Access set up to your CRM, ad accounts, analytics and accounting. Two competitors agreed.

02
Team · 45 min each

Stakeholder Interviews

Sales, ops, delivery, marketing, you. The misalignment surfaces in the answer pattern.

03
Owner + team · 1/2 day

Buyer & Journey Workshop

Who buys from you, what triggers them, and what they experience end to end.

04
Nimble only

Expert Analysis

We apply senior CMO and CRO expertise to the work we've gathered, developing strategic recommendations specific to your business and goals.

05
Owner · 90 min

Findings Session

Anna and Alex in the room. What we found, the options, the trade-offs.

Book a Free Discovery Call
45 min · no commitment
Before you book

Two things worth knowing.

Who this is for

Established trade and construction businesses with sales people and a crew.

You have a team selling and a team delivering. The team is under pressure with growth targets to hit. You're not running every job yourself, but when something wobbles, it still ends up on your desk.

Your trade category needs to be open in your region.

What happens after

You walk away with value either way.

Most clients move from the audit into ongoing work with us as their fractional CMO and CRO. Our virtual marketing execution team handles implementation under our strategic oversight.

If you continue with us, the work compounds rather than restarts. If you take the audit and run with it, you walk away with substantial work to act on.

The investment

One fee. No surprises.

The audit is a fixed-fee project with no ongoing commitment attached. Everything you receive is yours to keep, generating value regardless of what you decide next.

If you continue working with us afterwards, the audit compounds. It becomes the foundation the engagement runs on, not work that gets repeated.

About exclusivity. We work with one active client per trade category across South East Queensland: Brisbane, Logan, Gold Coast, Sunshine Coast, Ipswich and Toowoomba. An audit alone does not lock your category. Exclusivity applies when ongoing work begins. We'll confirm whether your category is open before you commit anything.
Commercial Audit · Three weeks · Fixed fee
$8,850+GST
What you get

A complete commercial diagnostic across your business. Findings, insights and strategic recommendations against your goals so you can make confident next-step decisions.

What you can act on immediately
✓Cut marketing spend that's not driving revenue
✓Cancel duplicate, unused, or underperforming tools
✓Sharpen your messaging to attract better leads
✓Fix the customer journey friction points costing you jobs
Book a Free Discovery Call
One conversation

Find out where to start.

Most owners come to us knowing something isn't right but not exactly what.
We'll tell you which problem is likely costing you most right now.

Brisbane Technology Park, Eight Mile Plains QLD  |  nimblegrowth.au
(07) 3060 9022